Chemical Safe Skincare Campaign

Frizzy hair is now being blamed on cheap foaming agent, Sodium Laureth Sulfate, found in many regular shampoo and conditioners.

Sodium Laureth Sulfate (SLES/SLS) is added to shampoos and conditioners to foam the product and help cleanse the hair and scalp. SLS has long been recognised as having a drying effect on the skin leaving skin feeling tight, itchy and dry after rinsing. In shampoos, this can result in itchy scalp, unsightly flaking and even increased frizz of the hair due to the harsh nature of SLS.

Sodium Laureth Sulfate is also used in shaving creams, shower gels, bubble baths and even household cleaning products due to their highly effective cleansing properties. Many believe their cleansing properties are overly harsh and can aggravate sensitive skin, eczema and dermatitis conditions leaving them dry and itchy.

So to reduce frizz and irritation of your skin and scalp search out shampoos and conditioners, which are free from Sodium Laureth Sulfate (SLES/SLS).