Chemical Safe Skincare Campaign

This week elave skincare launched their online advertising campaign to highlight the use of chemicals in skincare products - a campaign which is close to our hearts at ChemicalSafeSkincare.

The advertisement warns of the use of ingredients in skincare products which are linked to skin conditions and even cancer. It identifies Sodium Laureth Sulfate, Parabens and Perfumes as the most common triggers for skin flare-ups.
The campaign aims to show that elave has nothing-to-hide where even the MD of the company bares all to highlight the issue - and I do mean bare all. Be warned, the clip contains nudity to highlight the issue!If you have a problem viewing the video, you can also access it here - http://www.nothing-to-hide.co.uk/movie.php and http://www.elave.co.uk/nothing-to-hide/