elave skincare - nothing to hide
May 11th, 2007 by 
author
This week elave skincare launched their online advertising campaign to highlight the use of chemicals in skincare products - a campaign which is close to our hearts at ChemicalSafeSkincare.
The advertisement warns of the use of ingredients in skincare products which are linked to skin conditions and even cancer. It identifies Sodium Laureth Sulfate, Parabens and Perfumes as the most common triggers for skin flare-ups.
The campaign aims to show that elave has nothing-to-hide where even the MD of the company bares all to highlight the issue - and I do mean bare all. Be warned, the clip contains nudity to highlight the issue!If you have a problem viewing the video, you can also access it here - http://www.nothing-to-hide.co.uk/movie.php and http://www.elave.co.uk/nothing-to-hide/
Posted in Chemical Safe, Safe Skincare, Sodium Laureth Sulfate (SLS/SLES), Multiple Chemical Sensitivity (MCS), Women's Institute, Parabens, Allergies, Press Coverage, Organic, Natural, Toxic, Eczema, Toxicsplash.co.uk | 
May 13th, 2007 at 8:03 pm
beautiful advert
May 22nd, 2007 at 3:56 pm
People are really crazy !!!
May 22nd, 2007 at 6:12 pm
If this doesn’t raise sales what will….
May 24th, 2007 at 7:03 pm
Which one was the MD?
May 27th, 2007 at 7:20 am
Friends at Elave,
What a beautiful ad! I hope you hang in there even if you get some backlash from the radical conservatives. The human body is natural and good and wholesome and you have had the courage to acknowledge this. Bravo! By the way, though I prefer men, I did click on her breasts and was quite happily surprised that you anticipated this and had her give me a tiny verbal lashing. One other thing, I haven’t seen too many men or women as generously endowed as your models, but then again, this is advertising. I wouldn’t prefer anything less. :)
May 27th, 2007 at 12:43 pm
Beutiful and oh for the day when nudity can be seen as normal.
June 23rd, 2007 at 8:29 pm
I thought this was a very good and courageous advertisement. I admire all the people who took part.
July 9th, 2007 at 9:31 pm
Beautiful ad Beautiful woman So natural and oh so normal
July 16th, 2007 at 3:16 pm
I heard about this adverticement in the H&E magazine. It is so pretty and the nudity is is so relaxed and artistic.
August 24th, 2007 at 2:43 pm
These examples of the campaign are elegantly designed, naturally protrayed, and exquisitly conveyed.
Congratulations.
Alberto.
August 28th, 2007 at 9:12 am
A really beautiful advertisement. Kudos to all
September 3rd, 2007 at 9:18 am
This ad is a real milestone in advertising history.
Congratulations! Who is the blonde in the front?
September 4th, 2007 at 3:07 pm
It’s a good idea, but it doesn’t really pull the ‘natural’ thing off. All those models are waxed/shaved/toned beyond perfection. It should be more like the Dove true beauty campaign.
September 4th, 2007 at 3:13 pm
I don’t agree, elave said that they have nothing to hide not that their models were natural! Dove used curvey girls to appeal to the public and it was very good but I must say if you look at their products - they couldn’t claim to have nothing to hide!
September 20th, 2007 at 1:35 am
Brian, Open your mind. I know a lot of “radical conservatives” that are nudists as well. I for one.
October 2nd, 2007 at 1:30 am
I have MCS Multiple Chemical Sensitivity - and i am so pleased to find a product i can use after all these years of suffering..
it is a great advert to!!
November 26th, 2007 at 6:00 pm
Congratulations for commissioning this advert - I hope sales increase as a result. The models are great - attractive while still natural looking. Perhaps this shows we are getting more comfortable with nudity at last ?
January 10th, 2008 at 10:12 pm
Full wax, nothing to hide, very clever. Also very beautiful!!